Wellborn Cabinet Inc. was thrilled to yet again attend the national Kitchen and Bath Industry Show (KBIS), marking this a 30-year tradition for Wellborn. Each year Wellborn Cabinet employees, sales, marketing and the Wellborn family embark on the trip to KBIS. Providing an astonishing display of the new framed and frameless product, this year’s exhibit was sure to amaze!
This year’s show was especially important as Wellborn Cabinet would be debuting the new Full Access Frameless product, Aspire Cabinetry. Aspire will be available for order in the first quarter of 2017. Although the launch date is many months ahead, Wellborn unveiled four new Aspire designs at the show. Each of the four new Aspire vignettes were designed to be unique and different in their own way.
The Wellborn Cabinet exhibit is a project one year in the making. Exhibit construction begins soon after the crew returns from the previous years show. A team of four men work on the exhibit year-round. This team works closely with the designer as new sets are created, while also working closely with members of the sales and marketing team as decisions are made regarding which sets to remove, replace or update. In total, the Wellborn Cabinet exhibit displays 21 different options in kitchen, bath, closet, laundry, pet center, craft room and mudroom cabinetry.
This year, Orlando Florida proved to be the resting place for the 2,500-square foot exhibit. Approximately 7 days prior to KBIS, the display team heads south for the sunshine state. The men traveling to work on the Wellborn exhibit were fully aware that this would be their home for the next 10-12 days. Once the team arrives, the massive display begins coming back to life. The men, now accompanied by an additional 12 men from the Wellborn staff, embark on the ambitious task of assembling this grand structure in just under four days.
As construction of the exhibit begins, members of the marketing team, sales team and management begin to arrive. Day and night, the entire Wellborn team work tirelessly to assemble the structure that will be on display for thousands during the three-day show.
As noise begins to rise across the halls of the Orange County Convention Center, it is evident the show will begin soon! Day one of the show begins and the crowd is tremendous! This year, over 500 leading brands in the kitchen and bath industry and over 100 NEW companies arrived for the KBIS show January 10-12. What a crowd it was! This enormous crowd left the Wellborn Cabinet exhibit standing room only each day!
As the week progressed, the Wellborn team ran non-stop. From hosting the annual VIP tour in the Wellborn exhibit, to the annual Press Conference, to honoring all the amazing Wellborn dealers at the Wellborn Summit Awards at Sea World; needless to say, the week was loaded with activities.
By nightfall on Thursday, the Wellborn team were all exhausted, yet excited for the future of Wellborn Cabinet. The show proved to be a tremendous success. Feedback received from the new Aspire product was nothing short of amazing!
The below photos showcase each new vignette revealed at this year’s show.
For more information on each set, check out the KBIS 2017 portal located here
Also, check out other promotional videos filmed at KBIS 2017:
https://www.youtube.com/watch?v=v4_TD8d3P54&feature=youtu.be
https://www.youtube.com/watch?v=MFR0bGJxmTU&t=5s
Blog written by Ashley Robinson – Public Relations Specialist Wellborn Cabinet, Inc.
